The Executive course has been designed keeping in mind the zest and vigor in industry employees to know and experience work areas other than their own. This skill improvement and extra training helps in lateral movement of employees within the company. This course is designed keeping in view the increasing demand of sales and marketing professionals (Pharmaceutical specific) at national and international level.
IGMPI thus offers an Executive Diploma Course in Pharmaceutical Sales and Marketing Management. In this programme the time related concerns and issues of working candidates have been answered through in form of a part-time course, designed to comfort working schedule of employees while time guiding and training them about each major to minor detail of the marketing industry at their convenient pace.
An executive distance-cum e-learning program offers benefits like:
Module 1: Introduction to Pharmaceutical Industry and Pharma Product Management
Module 2: Principles of Management
Module 3: Pharmaceutical Marketing Management, Pharmaceutical segmentation outlook
Module 4: Pharmaceutical Sales & Advertising Management
Module 5: Guidelines of Visual Aids and Input Designing
Module 6: Pharmaceutical Logistics Management
Module 7: Fundamentals of Drug Discovery
Module 8: Healthcare System in US, India and Other Countries
Module 9: Pharmaceutical Industry: Models and Market Research
Module 10: Pharmacoeconomics (Pricing Laws)
Module 11: Legal and Regulatory Framework of Pharmaceutical Industry
Module 12: Promotion in Pharmaceutical industry: Communication Model, Effective promotional communication
Module 13: Business Communication in the Pharmaceutical Industry
Module 14: Digital Marketing, Relationship marketing –KOL Management
Module 15: Entrepreneurship Development in Pharmaceutical Industry
Module 16: Industry Based Case Studies
Graduation/ B.tech/ B.Sc. in Microbiology/ Life Sciences/ Botany/ Zoology/ Food Science/ Food Technology/ BE/ B.Pharma/ MBBS/ BDS/ BHS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.
The course will be completed over a period of six months which will include the tenure applicable for examinations as well as case studies completion.
The registration dates for this bi-annual executive programme run by the Institute are updated timely on the webpage. Effective E-learning tools incorporated into the design of the webpage make the course lectures, online live classes and study material easily accessible. This gives a huge window of self-regulated and self-paced performance to the participants.
A comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations.
IGMPI follows a credit system based on all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programmes. Each of your modules is equal to 4 credits. To successfully complete the programme, you will have to earn all the credits assigned to your programme.
All the participants are obliged to appear for annual exam at the end of the course. After successful completion, the participants will be awarded Executive Diploma in Pharmaceutical Sales and Marketing Management by Faculty of Product Management, IGMPI. For all the above mentioned modules elaborate course material and project work details would be provided by the Institute from time to time. Details get updated on the webpage as well.
IGMPI offers placement assistance to its students. The Institute has partnered with many organizations for providing placement assistance to its participants. Besides, it has a robust placement cell comprising senior level Human Resources professionals and Talent Acquisition experts which maintain close links with business industry. This cell is continuously engaged in promoting employability of our participants. The efforts of our placement cell also include helping with professional resume writing while also assisting them to polish their interview & soft skills.
In recent months the Institute has witnessed more and more participation from professionals working with global pharmaceutical giants like Mankind Pharma Ltd, GSK Ltd, Syngene International , Torrent Pharmaceuticals, Jubilant LifeSciences Ltd, Granules India Ltd, Dr Reddy’s Laboratories, Ipca Laboratories, Sun Pharma Ltd, Glenmark Generics, Aurobindo Pharma Ltd, Abbott Healthcare Pvt Ltd, Cipla Ltd , Natco Pharma , Mylan Laboratories etc.
Pharmaceutical Sales and Marketing is a huge industry with tremendous scope for science as well as non-science graduates. The industries call in for talented and professional individuals who are ready to take challenging career path in this industry. Devotion and will to excel works best for team leaders with excellent knowledge of marketing skills and tools and potential to work dedicate time and effort to succeed in the industry.
Executive Diploma in Pharmaceutical Sales and Marketing Management is a comprehensive course offering candidate with knowledge and practically important information about the industry type, working modalities, methodology used, techniques of quality control, drug development precisely but whole emphasis remains on Pharmaceutical Sales and Marketing Management.
Placement testimonials: Our alumni are working with Fortune 500 and global Pharmaceutical, Food and healthcare giants like