As the name entails marketing tools and tactics are at the core of the curriculum. History of pharmaceutical sales and marketing, the revolutionary incidences of the industry, the rules, the framework (legal and ethical both) all are touched in details and the candidates are instructed about each possible theoretical as well as practical aspect of this field of work.
pharmaceutical sales and marketing and much needed aspect of any product’s life cycle. The success or failure of a product, a brand and a company emphasises the role and effort of the marketing team behind it. So for all it becomes necessary to have well learned and trained professionals into this job which can frame or even de-face the reputation of a company. Thus, the PM course by IGMPI has been designed keeping in view the critical nature of this kind of work and role of professionals in this field.
The pharma marketing team has to have specific characters like:
Marketing is no one day job or project! Pharmaceutical marketing team members are required to be ready to be associated with a product through-out its life in the market. The field is demanding in terms of both effort and time a professional puts into developing the market status for its product.
Module 1: Introduction to Pharmaceutical Industry and Pharma Product Management
Module 2: Principles of Management
Module 3: Pharmaceutical Marketing Management, Pharmaceutical segmentation outlook
Module 4: Pharmaceutical Sales & Advertising Management
Module 5: Guidelines of Visual Aids and Input Designing
Module 6: Pharmaceutical Logistics Management
Module 7: Fundamentals of Drug Discovery
Module 8: Healthcare System in US, India and Other Countries
Module 9: Pharmaceutical Industry: Models and Market Research
Module 10: Pharmacoeconomics (Pricing Laws)
Module 11: Legal and Regulatory Framework of Pharmaceutical Industry
Module 12: Promotion in Pharmaceutical industry: Communication Model, Effective promotional communication
Module 13: Business Communication in the Pharmaceutical Industry
Module 14: Digital Marketing, Relationship marketing –KOL Management
Module 15: Entrepreneurship Development in Pharmaceutical Industry
Module 16: Industry Based Case Studies
Graduation in Pharma/Medical/Biomedical/Biotechnology/Microbiology/Science and Candidates appearing for the final year of Bachelor's degree/equivalent qualification exam or awaiting their results, are eligible to apply.
The course will be completed over a period of one year which will include the tenure applicable for examinations as well as case studies completion.
The registration dates for this bi-annual programme run by the institute are updated timely on the webpage. The Training sessions and webinars are scheduled preferably on weekends depending on the availability of visiting faculty.. Effective E-learning tools incorporated into the design of the webpage make the course lectures, videos and study material easily accessible. This gives huge window of self-regulated and self-paced performance to the participants.
IGMPI follows a credit system based on all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programmes. Each of your modules is equal to 4 credits. To successfully complete the programme, you will have to earn all the credits assigned to your programme. This programme is approved by Quality Council of India (QCI), Government of India.
All the participants are obliged to timely submit completed assessment assignments (during the course, usually after every module) and appear for an online exam at the end of the course. After successful completion, the participants will be awarded Post Graduate Diploma in Pharmaceutical Sales and Marketing Management by Faculty of Product Management, IGMPI. For all the above mentioned modules elaborate course material, self-assessment assignments and project work details would be provided by the Institute from time to time. Details get updated on the webpage as well.
The Institute has partnered with many organizations for providing with placement assistance to in its participants. The robust placement cell comprises of senior level Human Resources professionals and Talent Acquisition experts which maintains close links with business and industry. We are engaged in promoting the employability of our participants by maintaining good rapport and relation with HR cell and recruiting managers of leading healthcare companies across the globe.
The efforts of our placement cell also include helping with professional resume writing, interview skills & conducting mock interviews etc.
In recent months the Institute has witnessed more and more participation from professionals working with global pharmaceutical, healthcare and food giants like Dr. Reddy’s Laboratories, Aurobindo Pharma, Glenmark Generics, Cipla, Wockhardt, Pfizer, Abbott, Medtronic, Foster Corporation, Ipca Laboratories, Calyx, Mother Dairy, Bliss GVS Pharma, Al Rawabi, Almarai, Green Pastures, Accenture, Wipro, Fortis Clinical Research, Quintiles, SeQuent, PepsiCo India, Mankind, Beryl Drugs, CFTRI, Ciron, Sun Pharmaceutical, Novartis, GlaxoSmithKline, Biocon, Apollo Hospitals, etc.
Pharmaceutical sales and marketing is a huge industry with tremendous scope for science as well as non-science graduates. The industries call in for talented and professional individuals who are ready to take challenging career path in this industry. Devotion and will to excel works best for team leaders with excellent knowledge of marketing skills and tools and potential to work dedicate time and effort to succeed in the industry.
IGMPI offers professional and industry oriented training in Pharmaceutical Marketing thus opening doors for entry into the industry. PG diploma in PSMM adds advantage for those already in the industry as a tag of professional training and those new to the industry feel comfortable with backing of apt and up-to-date information and training required to have sustained growth in the industry.
PG Diploma in Pharmaceutical Sales and Marketing Management is a comprehensive course offering candidate with knowledge and practically important information about the industry type, working modalities, methodology used, techniques of quality control, drug development precisely but whole emphasis remains on Pharmaceutical Sales and Marketing Management.
Mr Vinod Arora, Principal Advisor, IGMPI
Placement testimonials: Our alumni are working with Fortune 500 and global Pharmaceutical, Food and healthcare giants like