According to World Health Organization report, baby food contains too much sugar and is incorrectly advertised as suitable for infants under 6 months of age.
As mentioned in the study, at least half of products analyzed in three of four cities provided more than 30% of their calories from sugars. About a third of these products listed sugar, concentrated fruit juice or other sweeteners as an ingredient.
Risk for obesity and diabetes increases later because this can wire young children to a lifelong preference of sweet foods. The WHO recommends breastfeeding for babies till the first six month of their lives.
The study also showed that as much as 60% of baby food products were being advertised as suitable for infants. This is permitted under the European Union Law but does break WHO’s guidance that food products must not supplement breast milk or formula and its marketing as infant suitable.
Between November 2017 and January 2018, WHO collected data on 7,955 food or drink products marketed for infants from 516 stores in Vienna, Sofia, Budapest and Haifa, Israel. No company or brand names were mentioned in the study.
Mr Vinod Arora, Principal Advisor, IGMPI
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