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Bikano enters Western Snacks Category with Mexican Crunch & Fun Sticks

Bikano introduced three new lip-smacking products to increase their market share and revenue stream in the Western snacks category. The new range includes Mexican Crunch and Fun Sticks.

New-age consumers prefer easy-to-carry, price-effective snacks without compromising on nutrition and taste. Gen-Z is more focused on their health and wellness and looks for healthier products. Adults look for the brand and price, and they want their money spent well; hence the quantity aspect too forms a key consideration in their choice making.

The peri-peri flavor is the most popular, and its 100% corn-base gives a crunchy bite. The product is very tasty and light to eat.